Library Guides: Marketing Subject Guide: Demand

Determining Demand

Statistical Abstract of the United States
A good source for demographic data.

You can estimate demand for your product by finding out information about population size and density, demographic trends, the interests that people in different demographic groups have, and actual data about what people consume.

Online Resources:

U.S. Census Bureau Quick Facts
Quick guide to demographic data at the state and county level
United States Census Bureau
The United States Census Bureau is the primary agency of the U.S. Federal Statistical System responsible for producing data about the American people and economy. Please note: this is a large site with a lot of information. Please contact a librarian if you are having trouble navigating the website.
United States Census Bureau: Industry Statistics Portal
This application provides access to the Census Bureau programs that provide economic data for a user-selected industry.

Books from the library collection

American buyers : demographics of shopping
Call Number: HC 110 .C6 A54 2010
ISBN: 9781935114949

The American Marketplace by New Strategist Press (Prepared for Publication by)
Call Number: HF 5415.3 .A437 2014
ISBN: 1940308348
Publication Date: 2014-01-15
Household Spending
Call Number: REF HC 110 .C6 A666 2008
ISBN: 1933588985
Publication Date: 2008-12-01
ProQuest Statistical Abstract of the United States 2017 by Bernan Press Staff
Call Number: REF HA 202 .S84 2015
ISBN: 9781598888751
Publication Date: 2016-12-01
The Statistical Abstract of the United States has provided a statistical portrait of social, political, demographic and economic conditions of America since 1878.
Who's Buying - Executive Summary of Household Spending by New Strategist Publications
ISBN: 9781935775263
Publication Date: 2010-11-01