This shortform textbook provides a core understanding of the intersection between business and the environment. The sector's rapid expansion means that many university programmes are focusing to a greater extent nowadays on the career opportunities generated by the ecological imperative - a curriculum increasingly referred to as "green business". Climate breakdown is a devastating issue facing contemporary society. With six out of the ten largest multinationals listed in the 2018 Fortune Global 500 being active in the energy sector, it is no surprise that more and more business schools are offering modules addressing the management of natural resources. The business world has made some progress incorporating green principles into their strategies and operations, but progress needs to accelerate in line with global agreements to prevent catastrophic ecological and environmental problems. Absolute Essentials of Green Businessstands out because of its singular focus on a subset of this wider curricular area. By covering both the macro (framework) and micro (business strategy) aspects of the topic, the book's structure is in line with the way modules of this nature are taught in universities today. Students of business and environmental studies will benefit from reading this concise textbook in order to develop their understanding of a fundamental element of the social science curriculum. ocus on a subset of this wider curricular area. By covering both the macro (framework) and micro (business strategy) aspects of the topic, the book's structure is in line with the way modules of this nature are taught in universities today. Students of business and environmental studies will benefit from reading this concise textbook in order to develop their understanding of a fundamental element of the social science curriculum.
Entrepreneurship is challenging, whatever your background, in the current science- and technology-driven Western world. However, unlike traditionally dominant, native-born, white male entrepreneurs in Silicon Valley and elsewhere, those who face greater hurdles blocking their path to success primarily come from marginalized and minority groups, both real and self-perceived--including immigrants, refugees, women, blacks, Hispanics, and Asians. Despite their potential to innovate and add value in the global marketplace, they persistently struggle, or fail, because they lack the requisite code-breaking skills. This book helps these underdog entrepreneurs acquire those skills with actionable advice to achieve and sustain success. It proposes a framework that pinpoints what the author calls the outsider problem--that is, situations in which individuals are primarily disadvantaged because they lack access to networks that facilitate superior learning and performance outcomes. He completes the framework by incorporating personal qualities and strategies that can solve this problem. Along the way, Morgan distills insights and evidence from multiple fields, combined with a fresh look at the familiar stories of initially marginalized business leaders, such as Indra Nooyi, Jack Ma, Hilary Devey and Mike Lazaridis. He also shares the less known, but equally inspiring stories of others. This book will help readers thrive while transcending their underdog status.
This book presents a new approach to risk management that enables executives to think systematically and strategically about future risks and deal proactively with threats to their competitive advantages in an ever more volatile, uncertain, complex, and ambiguous world. Organizations typically manage risks through traditional tools such as insurance and risk mitigation; some employ enterprise risk management, which looks at risk holistically throughout the organization. But these tools tend to focus organizational attention on past actions and compliance. Executives need to tackle risk head-on as an integral part of their strategic planning process, not by looking in the rearview mirror. Strategic Risk Management (SRM) is a forward-looking approach that helps teams anticipate events or exposures that fundamentally threaten or enhance a firm's position. The authors, experts in both business strategy and risk management, define strategic risks and show how they differ from operational risks. They offer a road map that describes architectural elements of SRM (knowledge, principles, structures, and tools) to show how leaders can integrate them to effectively design and implement a future-facing SRM program. SRM gives organizations a competitive advantage over those stuck in outdated risk management practices. For the first time, it enables them to look squarely out the front windshield.
The evolution of the game industry and changes in the advertising landscape in recent years have led to a keen interest of marketers in using digital games for advertising purposes. However, despite the increasing interest in this marketing strategy, the potential of digital games as a medium to convey advertising messages remains unexploited.*Digital Gaming and the Advertising Landscape* explores the different ways advertising messages can be embedded within digital games. An interdisciplinary approach is used to help explain how persuasive communication works within digital games. It does so by forging new links within the area of game studies where the emphasis of this book clearly lies, while also taking up new subjects such as design theories and their relation to games as well as how this relationship may be used in a practical context.
This book revisits the traditional general approach to sport policy by adopting an entrepreneurial perspective. The respective chapters, all written by recognized experts, link a fragmented collection of treatises on entrepreneurship, public policy and sport entrepreneurship to develop a coherent, unified perspective on policy-making. The books central argument is that, while in the past, sport policy focused more on governance and political elements, these aspects can also be embedded into a 'policy entrepreneurship perspective. To date, most sport policy research has also tended to pursue an organizational behavior or political science approach. Breaking with that trend, the book incorporates the nascent sport entrepreneurship literature into this approach. The new strategies proposed here offer valuable resources for public policy planners and sports managers alike, two groups who need to work together to build better policy initiatives.