You will be assigned to work on one of four options, alone or in teams of up to four people, for which you will develop a strategic communications plan using the ROPES process. This plan will be completed over the course of the semester and presented in November, and it will be graded as follows: Research/Situational Analysis (10%); Objectives (10%); Programming (15%); Evaluation (10%); Stewardship (10%); Plan presentation (10%); Case study (10%); Final Exam (15%); and Professionalism (10%). Please see attendance policy for information on how your attendance will impact your final grade.
Your strategic communication plan will address one of these four issues:
More specifically, you will be graded on the following: