Digital Humanities

"Summary: Analyzing Social Media Networks with NodeXL: Insights from a Connected World, Second Edition, provides readers with a thorough, practical and updated guide to NodeXL, the open-source social network analysis (SNA) plug-in for use with Excel. The book analyzes social media, provides a NodeXL tutorial, and presents network analysis case studies, all of which are revised to reflect the latest developments. Sections cover history and concepts, mapping and modeling, the detailed operation of NodeXL, and case studies, including e-mail, Twitter, Facebook, Flickr and YouTube. In addition, there are descriptions of each system and types of analysis for identifying people, documents, groups and events. This book is perfect for use as a course text in social network analysis or as a guide for practicing NodeXL users. Walks users through NodeXL while also explaining the theory and development behind each step Demonstrates how visual analytics research can be applied to SNA tools for the mass market Includes updated case studies from researchers who use NodeXL on popular networks like email, Facebook, Twitter, and Instagram Includes downloadable companion materials and online resources at https://www.smrfoundation.org/nodexl/teaching-with-nodexl/teaching-resources."

"Summary: This dataset article explains the first stage of a mixed-methods research design set within an overall qualitative piece of research. It provides a step-by-step guide on accessing, recording, and analysing qualitative data via the methods of netnography and thematic analysis. Netnography is a common method for researching online spaces such as social media pages and online forums to generate qualitative insights about a topic of interest. Thematic analysis, in turn, translates these insights into distinct themes that reflect the key findings in the data.This dataset article refers to an Excel (.xlsx) file that contains social media textual data collected to understand what conflict management strategies a brand uses to moderate uncivil consumer comments on its Facebook page. The dataset files are accompanied by a teaching guide and a student guide."

"Summary: The impact of computational technologies and the worldwide use of Internet entails a theoretical and methodological challenge for social scientists, considering the purpose of observing, interpreting and explaining human and social behaviour. Today, the digital environment seems to be an adequate space for this exploration and the emergence of the Web 2.0 offers common people the possibility of expressing and sharing their opinions on a daily basis. Due to the ubiquity of technology, Internet and social media in people’s lives, socialization and its expressiveness have changed. If this is the case, the means to measure the perceptions, opinions and judgements of citizens should also change. The immense quantity of data available to be analysed today poses a challenge for the traditional scientific model. In this sense, it could be necessary for social research to move towards the analysis of the web and consider the potential predictive capacity of digital demoscopy. A new field of study has opened, with interest in exploring the predictive capacity of social media in electoral contexts. As a research group comprised by linguists, communication experts and engineers we explored the predictive potential of social media in three national elections that took place in Chile during 2017. Our objective was to explore a methodological design that allows predicting the result of political elections through the use of inductive algorithms and the automatic processing of messages with political opinion in social media. Through computational intelligence, we were able to follow, collect and analyse millions of tweets, and to improve our forecast each time. Our learning based on empirical research was fundamental to improve our procedures and to refine our variables and, thus, improve our prediction."

"A list of 50+ social media research tools curated by researchers at the Social Media Lab at Ted Rogers School of Management, Toronto Metropolitan University. The toolkit is updated annually and only features tools that have been used in peer-reviewed academic studies. Most of the tools featured are free to use and require little or no programming."