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Marketing Subject Guide
Explore DiPietro Library's collection of databases and other resources related to marketing
You can estimate demand for your product by finding out information about population size and density, demographic trends, the interests that people in different demographic groups have, and actual data about what people consume.
The United States Census Bureau is the primary agency of the U.S. Federal Statistical System responsible for producing data about the American people and economy. Please note: this is a large site with a lot of information. Please contact a librarian if you are having trouble navigating the website.