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Marketing Subject Guide

Explore DiPietro Library's collection of databases and other resources related to marketing

Finding Demographic Information

American FactFinderRecently updated, the new American FactFinder now offers a wide assortment of search, display, and save options within a much more powerful search engine, and access to significantly detailed data sets related to population, housing, economics, industry, and geographic data.  Quality video tutorials are available to smooth the transition to the new and enhanced features.  

U.S. Census Bureau Quick Facts Quick guide to demographic data at the federal, state, and county levels

U.S. CensusThe Census Bureau serves as the leading source of quality data about the nation's people and economy.  This is a good source for your demographic data.  You are able to limit or narrow your data sets to a specific county or city.

Statistics for Specific Industries - Provides links to the main public datasets for assessing the small business economy.


Determining Market Size

Market size, market share, and market growth can be hard to find, but here are some standard sources to try. Please contact a librarian if you run into problems trying to locate this information.